Trakus made its broadcast television debut with its predecessor hockey application, developed for the NHL and
deployed on ABC, ESPN, and CBC at the 2001 NHL All Star Game & Super Skills Competition. The company
continued providing similar coverage for a year of Boston Bruins home games working with local broadcasters, the Boston
Garden, and BostonBruins.com, among others.
During the early years, Trakus also covered two seasons of NASCAR racing, PGA Tour & Senior Tour
professional golf tournaments, and completed a series of technical evaluation trials with the NFL and
New England Patriots. Each of these applications was delivered with minor adaptations of its patented
tracking system and Digital Sports Information (DSI) platform.
Shortly after introduction in these sports, the implosion of the dot-com market made it difficult to finance
the introduction into the NHL, NFL, and others, and in 2002 the Company decided to shift focus to
horse racing. Trakus recognized that the horse racing model – a unique mix of gaming and
entertainment – allowed its tracking technology to materially impact the revenue line while remarkably
enhancing racing’s entertainment appeal across all consumer segments and demographics.
The economic underpinnings of the Thoroughbred racing industry in North America are driven by a
multi-billion pari-mutuel wagering handle ($100+ billion worldwide) with established demand for
performance data. Trakus recognized that commingling the entertainment aspect of its informationrich
video graphics with advanced data applications would enable end-users to make better-informed
gaming decisions while simultaneously enabling fan-friendly end-user feature sets ideal for broadband
and mobile delivery with racetracks and ADWs.